Home Care Marketing Strategy: How to Market to Doctor Offices
This class will help you avoid costly pitfalls and distractions while teaching the basics of marketing non-medical caregiver services to clinical referral sources. These organizations are your bread-and-butter when it comes to securing clients and generating meaningful revenue.
- Introduction (Yes, home care sales IS unique)
- Marketing Materials 101 (Basic tools are a must)
- Sales Call Basics (Cold-calling, coffee drops & “VBR”)
- Value-Based Care (And why it matters)
- “Private-Pay” vs. Medicare & Insurance (Apples & oranges)
- Creating a “Top 20” List (Focused and consistent wins every time)
- Hospitals (Aim high and reap the rewards)
- Skilled Nursing Facilities (Your second chance)
- Hospice Agencies (Loyal partners)
- Home Health Agencies (Referral sources & compatriots)
- Medical Practices (Icing on the Cake)
- Managed Care Organization Offices (Worth a shot)
- Conclusion (You got this!)
- Glossary (Terms to know)
$XXX.00