Sales

Product Buying Pitch – “Home-Based Healthcare Services”

Training Programs

Learn How to Effectively Market Your Home-Based Healthcare Services, including: Home Health Care (Nursing), Home Care (Non-Medical Caregiving) and Hospice Care

  • Identify Your Value

  • Hone Your Marketing Message

  • Target Patient Populations

  • Learn Sales “Best Practices”

  • Connect With Referral Sources

  • Secure Preferred Provider Status

HOME-BASED HEALTHCARE: A booming (but competitive) industry – You’ve probably heard the stats on aging baby boomers in the United States and the projected need of home-based healthcare providers. Perhaps you’ve even been approached with business opportunities, or maybe you currently own an agency…

But are these home-based healthcare agencies really no-brainer business gold mines?

Let’s look at the data:

Home-Based Healthcare Market Forces

  • ~50 million Americans are 65 years of age or older

  • 52% of Americans over 65 years old need, or will need, long-term care

  • 80% of American wealth is controlled by aging baby boomers

  • 29% of aging Americans live alone

  • 96% of Americans prefer to age-in-place (remain in their homes)

  • 36.5 million hospital stays annually (U.S.)

  • 4.5 million patients use Medicare-funded home health care annually (U.S.)

  • CMS is pushing “value-based” care, which focuses on home-based treatments

  • Hospital readmission reduction efforts are driving home-based care utilization

  • “Virtual Care” is improving efficiency & gaining Medicare reimbursement status

Clearly the demand is there, and the outlook is generally positive. But it’s also competitive. New home-based healthcare agencies MUST have strategic and effective marketing strategies in order to get their piece of the pie.

You won’t just open shop and have business flooding through your doors!

Sadly, many new home-based healthcare agency owners fail to recognize the market dynamics and don’t achieve their business goals.

But why do they fail?

  • Their business is a classic “me-too”

  • They don’t find ways to add value to referral sources (intangibles)

  • They don’t understand the Medicare landscape and how it affects marketing

  • They don’t implement long-term strategies to nurture referral source relationships

  • They don’t explore strategic opportunities with hospitals and provider networks

Are you asking, or have you asked, any of the following?

  • Why do referral sources send business to “XYZ Healthcare Company”?

  • Which marketing efforts yield ROI and which are wastes of precious resources?

  • How do I differentiate my agency when my competitors provide similar services?

  • Do I need a full-time marketer?

  • How can I market to the right patient populations?

  • What can I do to develop healthcare industry friendships for easy referrals?

  • How do I secure more word-of-mouth referrals?

Our suite of home-based healthcare training manuals will help you avoid the mistakes made by so many other industry newcomers.

There’s no need to repeat their failures, when basic education can prevent countless hours of wasted time and $100,000s or more in lost revenue.

The training manuals, “cheat sheets” and video enactments are written by an industry veteran with years of hands-on experience. He learned the home-based healthcare business from the ground up through trial-and-error, ultimately taking the helm of a prominent California-based home care agency.

Select from the following 4 service-specific courses for a start-to-finish marketing strategy playbook:

  1. Home Health Care Marketing Strategy: Fundamentals

(Complete Marketing 101 course for home health/nursing agencies)

  1. Home Care Marketing Strategy: Fundamentals

(Complete Marketing 101 course for non-medical home care agencies)

  1. Home Care Marketing Strategy: The Community

(Follow-up home care course on gaining “community referrals”)

  1. Hospice Marketing Strategy: Fundamentals

(Complete Marketing 101 course for hospice agencies)

Each course is catered to the agency type but includes:

  • Engaging Training Manual

    • In-depth instruction on all phases of home-based healthcare marketing

    • Fun quizzes and analogies to reinforce points and encourage team dialogue

  • One-Page “Cheat-Sheets”

    • Quick referencing of critical home-based healthcare marketing topics

    • For field use, pre-call and post-call sales planning and review

  • Video Enactments!

    • Realistic sales and marketing scenarios acted-out in videos

    • Reinforces theoretical instruction with practical application

You’ll learn:

  • How to build hospital, nursing facility and other account relationships

  • Ways to prioritize marketing efforts by account for maximum ROI

  • Basics of face-to-face sales calls

  • Which marketing materials matter the most

  • How Medicare and CMS policies affect marketing efforts

  • Why “value-based care” is creating new opportunity for growth

  • Common marketing pitfalls to avoid

  • Important home-based healthcare industry terms

In business, time is money. This universal fact is especially true in the fast-paced world of healthcare, with caregiver/nurse/therapist payrolls, office staff, high insurance premiums and other costly overhead.

In business (and life), knowledge is power. This is also a universal fact that is especially true in the healthcare care industry.

You don’t have to learn home-based healthcare marketing the hard (or costly) way!

 

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10% off for new clients. We applaud you for taking the time to better yourself and your business. We want to reward you with a 10% discount for new signups. Use code: NEWSIGNUP.  Offer ends soon.